- This event has passed.
Narrative change workshops: How to create messages that build support for human rights issues with Israel Butler, Civil Liberties Union for Europe head of advocacy
June 28 - June 29
We are initiating practical workshop for NGOs working in the field of human rights on June 28-29. initiates a practical workshop “How to create messages that build support for human rights issues”.
In these workshops, participants will learn how to create messages that persuade and
mobilise their audiences to support the protection and promotion of human rights. The
trainer will introduce participants to a form of communicating known as values-based
framing. Values-based framing is based on decades of academic research from social
psychology, neuroscience and cognitive linguistics. This method of communicating has been
applied with successful results to campaigns promoting various social justice, equality and
civil liberties causes. Through interactive sessions, participants will learn how their choice of
language influences their audience’s opinions, as well as how to construct their own
persuasive narratives and which of their existing messaging practices are counterproductive.
Participants will also have the chance to have their communications materials reviewed, and
to develop narratives for use in their own work with guidance from the trainer.